Despite being pronounced dead a few times the Chief Digital Officer (CDO) role still seems to be going strong. Unfortunately, it is quite hard to tell if this resilience is down to the merits of the role or just mislabelling. These days, people have a tendency to add "digital" to quite ordinary things to make them sound more exciting and special - the letter "e" used to have the same magical effect, as in E-Business. For example, a recent poll by @marthaheller asked CIO's where they thought the digital department should reside - the results are above. It seems unlikely that Martha's followers had a common idea about what a digital department was for. In order to help, here is my digital department field guide. Are there any species of digital that I have missed?